SaleHoo Review for Amazon Sellers Is It Worth It in 2025

11/7/2025 12:00:00 AM

For Amazon sellers, finding reliable suppliers and profitable products is the backbone of a successful e-commerce business. SaleHoo, a popular supplier directory and dropshipping platform, 

promises to simplify this process with access to over 8,000 vetted suppliers and 2.5 million products. But does it deliver for Amazon sellers specifically? This 800-word review dives into SaleHoo’s features, pricing, pros, cons, and whether it’s a good fit for your Amazon business in 2025, based on user experiences and platform analysis.

What is SaleHoo?

SaleHoo is an e-commerce platform designed to connect online sellers with verified wholesalers and dropshipping suppliers. Founded in 2005 in Christchurch, New Zealand, it has grown into a trusted resource for over 137,000 paying members. Unlike marketplaces like AliExpress, SaleHoo acts as a curated directory, 

offering access to suppliers with real contact details and faster shipping options. It also provides tools like the Market Research Lab and educational resources like SaleHoo Educate, tailored for beginners and small business owners selling on platforms like Amazon, eBay, and Shopify.

For Amazon sellers, SaleHoo’s primary appeal lies in its supplier directory, which includes over 8,000 pre-vetted wholesalers and dropshippers, and its Market Research Lab, which tracks 2.5 million products across major marketplaces. These tools aim to help sellers identify high-demand, low-competition products and connect with reliable suppliers to streamline sourcing and fulfillment.

Key Features for Amazon Sellers

1. Supplier Directory: SaleHoo’s directory includes over 8,000 verified suppliers offering 2.5 million products, from electronics to fashion. You can filter by location, product category, and minimum order quantity (MOQ), which is crucial for Amazon FBA sellers who need low MOQs to test products without overstocking.

2. Market Research Lab: This tool analyzes product performance on Amazon, eBay, and AliExpress, providing metrics like sell rate, competition level, price ranges, and trending flags. For example, you might discover that wireless earbuds have high demand with moderate competition, helping you make data-driven decisions.

3. Educational Resources: SaleHoo Educate offers guides and courses on Amazon FBA and dropshipping, including step-by-step tutorials on product sourcing and selling strategies. These are particularly valuable for new Amazon sellers navigating the platform’s complexities.

4. Customer Support: SaleHoo is known for its responsive 24/7 support via live chat, email, and support tickets. Many users praise the team’s quick responses and helpful guidance, which can be a lifesaver when dealing with supplier issues.

5. Community Forum: The platform hosts a forum where Amazon sellers can connect with experienced entrepreneurs, share tips, and seek advice on navigating Amazon’s competitive landscape.

Pros of Using SaleHoo for Amazon Sellers

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•     Vetted Suppliers: SaleHoo’s rigorous vetting process reduces the risk of working with       unreliable suppliers, a common pain point for Amazon sellers dealing with           chargebacks or delayed shipments.

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•    Beginner-Friendly: The platform’s guides, courses, and user-friendly dashboard make it ideal for new Amazon sellers who need hand-holding through the sourcing process.

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•     Time-Saving Tools: The Market Research Lab eliminates guesswork by providing data on product demand and competition, helping sellers avoid oversaturated niches.

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•     Affordable Pricing: At $67/year for the Directory plan or $27–$97/month for Dropship plans, SaleHoo is budget-friendly compared to competitors like Worldwide Brands.

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•     Money-Back Guarantee: A 60-day money-back guarantee reduces the risk of trying the platform.

Cons of Using SaleHoo for Amazon Sellers

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• Limited Automation for Amazon: While SaleHoo Dropship offers automation for Shopify stores, Amazon sellers must manually manage stock and fulfillment, which can be time-consuming.

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• Generic Product Catalog: The directory focuses on mass-produced items, which may not suit Amazon sellers looking for niche or private-label products.

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• Marketplace Fees Impact Profits: As noted by users, Amazon’s fees can eat into profit margins when sourcing through SaleHoo, requiring careful product selection.

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• Mixed Supplier Quality: Some users report outdated supplier listings or additional fees from suppliers, which can frustrate Amazon sellers seeking seamless partnerships.

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• Basic Analytics: Advanced Amazon sellers may find the Market Research Lab lacking compared to tools like Helium 10 or Jungle Scout, which offer deeper keyword tracking and revenue estimates.

Is SaleHoo Worth It for Amazon Sellers?

SaleHoo is a solid choice for beginner and intermediate Amazon sellers who want a low-risk way to source products and learn the ropes of e-commerce. Its vetted supplier directory and Market Research Lab simplify product selection and supplier outreach, saving time and reducing the risk of scams. The platform’s educational resources and community support are particularly valuable for those new to Amazon FBA or dropshipping.

However, advanced Amazon sellers with established sourcing relationships or those focused on private-label products may find SaleHoo limiting. The lack of deep analytics and automation for Amazon-specific workflows means it’s less suited for high-volume sellers who need robust tools to scale. Alternatives like Helium 10 or Jungle Scout may better serve those prioritizing competitive research and keyword optimization.

Tips for Using SaleHoo Effectively on Amazon

1. Leverage the Market Research Lab: Use the tool to identify products with high sell rates and low competition. Cross-check trends on Amazon’s Best Sellers list for validation.

2. Negotiate with Suppliers: Use SaleHoo’s outreach templates to contact suppliers and negotiate prices to maximize your profit margins on Amazon.

3. Test Small: Start with low-MOQ suppliers to test products before committing to larger inventory for Amazon FBA.

4. Follow Amazon’s Review Guidelines: Avoid incentivizing reviews, as Amazon prohibits this. Use SaleHoo’s guides to craft compliant follow-up emails to encourage organic feedback.

5. Join the Community: Engage in SaleHoo’s forum to learn from experienced Amazon sellers and stay updated on platform trends.

Conclusion

SaleHoo is a valuable tool for Amazon sellers, particularly beginners, offering a reliable supplier directory, actionable market research, and robust support. While it may not meet the needs of advanced sellers or those seeking highly specialized products, 

its affordability and beginner-friendly features make it a worthwhile investment for starting or scaling an Amazon business. With a 60-day money-back guarantee, it’s a low-risk option to explore. For more details, visit SaleHoo’s official website.